As I’m sure you’ve heard, Target is now carrying a new line of home decor and furniture – Project 62. For the most part, people are really liking the new selections. There have been a few complaints that it’s just a re-branding of some items from their Threshold line, but overall it has been well received.
This past weekend I visited my local store and got to sample the new look. The new items are a combination of midcentury modern and contemporary styles with some bohemian influences. I was a fan of the rich jewel tones (these colors are coming back in a big way) and all of the different finishes, from rubbed brass to dark stained wood, to white composite. I also liked that Target stuck to their core market (first time home and apartment owners) and kept the overall scale of the pieces more diminutive. The prices seemed to be on-point as well. If I was forced to provide one, my only complaint would be that they didn’t do much in the way of variety. I was underwhelmed with the art and decor pieces and I don’t know how many candlesticks Target thinks we need to own (but apparently it’s a lot)!
General takeaway: Check out Project 62 for the fun new furniture, but hit up HomeGoods to dress up your new tabletops and shelves.
Favorite items pictured above. Row 1: Geneva Glass Wall Light Double Globe, Brass (temporarily sold out) / Beckstand Apartment Sofa, Gray ($349.99) / Amherst Midcentury Side Table ($89.99) / Row 2: Loring Storage Cube ($79.99) / Framed Watercolor Blue Abstract ($39.99) / Highland Honeycomb Barrel End Table (149.99) Row 3: Emmond Midcentury Dining Table ($399.99) / Highfield Console Table, Brass ($99.99) / Soriano Square Arm Channel Tufted Chair ($249.99)