I’m officially naming 2017 the year of the pattern! Not only am I incorporating various patterns into our renovation, but I’m also redoing ALL of the patterns for The Paper House. Eek yay!
So way back in November (it literally feels like a lifetime ago!) when I first opened The Paper House, my product line and ready-to-print designs were fairly limited. My goal then was to just get open. I’d figure out the rest later. Well I did open…and now it’s later!
I realize now that I want my store to be design (or pattern) focused instead of product focused. This basically means that I want to design the patterns first (make them amazing) and then put them on my products. This is instead of starting with a product, a mug say, and staring at it thinking, “well what do I put on this?” then coming up with something for just that mug.
I feel like this new approach will keep creativity at the forefront of my mind, store, and process. I want people to love my patterns and operating this way will keep me focused on what matters most – the design. The only real negative is that not every design will work for every product. And, after lots of consideration, that’s ok.
So for the last few weeks I’ve been casually creating new designs for the shop. For the most part I’m in love with what has come out of the process. A few of them need a little tweaking. And I feel like there are others still yet to be created. But this is a good start and I’m excited about the direction it’s headed!
The spring 2017 line is taking a decidedly preppy turn. Gingham, polka dots and stripes. Pineapples and ginger jars. Bright yellows, pinks, blues and grass greens. Lots of white and lots of bold – new twists on classic designs.
New products will include notebooks, notecard sets, and paper pads. I’m also hoping to add more home decor and gift items like pillows, lucite trays and throws. Additionally, I’ll be phasing out our cards, wine totes and many of the art prints. But our best sellers like makeup bags and cell phone cases will remain!
I’m also excited to announce that almost everything in the shop will be customizable. Whoo – monograms for days! Still don’t see what you want? No problem, there is now a custom order page for you to design something from scratch. We also have a page dedicated to brides so they can order custom invitations and other wedding papers. Oh and bonus (!) I’m lowering the prices for stationery!
So yea – there are tons of changes in store for The Paper House. 2016 is the year we opened shop and 2017 will really be the year we make our mark. Cheers to changes, niches, new products and lots of sales!